Broader than an internal hire
A broader perspective, free from the biases and politics of internal judgement.
About
Independent by design.
We are a business-first AI advisory with no vendor ties and no platform to sell. That independence is the whole point: our conclusions land on the evidence, not on what we stand to gain.
Why SP Optima
Independent. Cross-functional. Business-first.
Independent judgement
No vendor ties, no platform to sell. With no stake in any tool, our conclusions land on the evidence, not on what we stand to gain.
Business-led
Technology is not always the answer, and we say so. Every call serves your business, your situation and your goals.
AI in our DNA
We run our own firm on agentic AI, so we advise from lived experience, not theory, knowing the trade-offs and pitfalls first-hand.
What you get
Five things we deliver
Clarity
A clear view of where AI helps and what to fix first.
Capability
Your people make good calls, not fast mistakes.
Capacity
Duplicated effort and manual handoffs designed out.
Commerciality
Value protected across pricing, process, people and systems.
Confidence
You commit knowing why, not on hype.
Who we are
Business performance. Financial rigour. AI enablement and implementation. Rarely found in the same advisor. Peter has led financial and business performance. Anthony has supported AI enablement and implementation.
Leadership teams have relied on us for years. SP Optima brings a commercial, performance-focused lens to AI enablement and implementation.
The founders
Rare combinations of business and AI experience
Co-founder
Peter Sprogis
Peter is a Big 4-trained Chartered Accountant who has held senior finance leadership roles, including CFO and Director positions, in large multinational and billion-dollar businesses. He brings deep expertise in financial performance, commercial decision-making and identifying opportunities to improve profit, efficiency and value.
Career anchors
- Director Performance Optimisation APAC, DSV
- CFO China, DB Schenker
- Divisional Commercial Director, Toll Holdings (Hong Kong)
- Interim Group CFO, Forever New Clothing
- Principal Greater China, The CFO Centre
- Internal Audit Manager APAC, Deutsche Bahn (Singapore)
- Audit Manager, KPMG (Melbourne and Singapore)
Credentials
- Chartered Accountant, Chartered Accountants Australia and New Zealand
- Bachelor of Business (Computing), with major in Accounting, Deakin University
- International Leadership Program, Ashridge Business School, UK
Selected publications
- Risk Management Institute of Australasia (RMIA) Conference (2026), 'Strategic Business Model Risk in the Age of Agentic AI' (co-author)
Co-founder
Anthony Pepe, PhD
Anthony has led technology transformation and AI enablement across organisations of all sizes, from growing businesses to Australia's largest enterprise, serving as a Capability Lead in various Australian and international organisations. He combines PhD-level analytical rigour with strategic, operational and commercial expertise to help leadership teams turn emerging technology into meaningful optimisation outcomes that stick.
Career anchors
- AI Enablement & Capability Transformation Lead, RMIT Online
- Strategic Performance Consultant, Woolworths Group
- Strategic Information Analyst, Monash University
- Lead Asynchronous Online Learning, Australian Catholic University
- Senior UX Consultant, Objective Digital
- Principal, Capability Development & Optimisation, NEXT NOW
Credentials
- PhD in Psychology & Human-Computer Interaction, La Trobe University
- Senior Fellow, Higher Education Academy (Advance HE)
- Peer Reviewer, IEEE Transactions on Human-Machine Systems
- Double Science Degree (Honours), La Trobe University
Selected publications
Author of 9 peer-reviewed publications. Recent work includes:
- Risk Management Institute of Australasia (RMIA) Conference (2026), 'Strategic Business Model Risk in the Age of Agentic AI' (co-author)
- Online Learning Journal (2025), using a revised ICAP framework to achieve active learning
- Clinical Psychology Review (2023), systematic review of relapse warning signs in schizophrenia spectrum disorders
Talk to us
Want to talk to us?
A short, no-obligation conversation, usually with one or more founders. No deck. No proposal at this stage. Just a clearer view of what to expect and the benefits of an engagement with us.
Book a consultation